BRAND Boot Camp

March 9, 2018




Your brand is -- or should be -- your company's most valuable asset. 


A strong brand will make your company more profitable, valuable and salable.  Many companies believe that brand building is something that will take care of itself.   This workshop may change your mind about what it means to be a proactive brand builder.

True brand-centric companies are always working on their brand.  It is not a natural skill.  It takes training and discipline but it is not difficult or expensive.

In one hour, this workshop will give you the tools you need to start becoming a valuable brand-centric company.  It will cover the three fundamental rules of branding in a learn-by-example "edutainment" style.

Attendees will also be offered a complimentary e-copy of the speaker's book, The Good Brand.




C-level company executives, in-house counsel, and company marketers interested in strengthening their company.



  • Concise strategy for identifying strengths/weaknesses in your brand

  • 3-step plan to fix weakness in your brand

  • Comprehensive understanding for how your brand drives your company's value & profitability​


Thursday, April 19 -- 11:30 a.m. - 1 p.m. Lunch and Learn

at UEL -- 1000 Westgate Drive St Paul 55114
2nd Floor Conference Room- West Entrance (courtesy of MN Lions Eye Bank) 

$25 per person -- FREE for UEL Tenants






Michael Lasky, author of The Good Brand - How Companies Create Valuable Brands, is a combined brand expert and brand attorney at Stoel Rives and Altera Law. His lectures on brand building have been seen in many venues internationally and Brand Boot Camp is recognized as a highly entertaining and energizing program to get your company's brand on the path to being valuable.

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